Chipotle Mexican Grill Is A Fast Food Restaurant - 1020 Words

Chipotle Mexican Grill is a fast food restaurant that opened its doors in 1993. They specialize in serving a focused menu of several Mexican foods which are made with only high-quality ingredients and are priced reasonably. They also serve their dishes fast and in a restaurant, unlike most fast food restaurants, as it is aesthetically pleasing and has good interior design. Core Competencies One of Chipotle’s significant core competencies is to offer premium quality food at a low cost. In 2003 to 2004 Chipotle decided to obtain locally grown produce and meat from farms with high animal welfare standards. Farmers who followed the guidelines set forth by the Department of Agriculture’s were Chipotle’s priority suppliers to fulfill their â€Å"Food with Integrity† campaign. Providing a close business relationship with these farmers has enabled both Chipotle and the farmers to have a competitive advantage over their competition. Chipotle has found their customers appreciate a restaurant with strong food ethics. Chipotle is currently leading the way for fast-casual dining especially since the trend in North America is for better healthier ingredients. Chipotle also has a focused but limited menu. This affords their customers the opportunity to make an easy decision and obtain their food quickly. Chipotle has the means to focus on quality of all of their menu items. Competitors can find it difficult to imitate the menu because of all of their items they serve; there justShow MoreRelatedChipotle Market Segmentation And Product Strategy1155 Words   |  5 PagesChipotle Market Segmentation and Product Strategy Introduction Chipotle Mexican Grill is one the fastest growing restaurant businesses in the United States. Chipotle Mexican Grill was founded by the current CEO, Steve Ells, in 1993. Chipotle headquarters are located at 1401 Wynkoop Street, Denver, Colorado 80202. The company operates in the restaurant industry and more specifically the fast casual Mexican restaurant market. Market Segmentation Analysis Chipotle Mexican Grill is a fast casual MexicanRead MoreFinancial Analysis: Chipotle1742 Words   |  7 Pages Company Background Chipotle Mexican Grill was a concept turned reality by a gentleman by the name of Steve Ells. Chipotle Mexican Grill provides excellent Mexican cuisine driven by a concept of â€Å"Food with Integrity†. The first chipotle Mexican grill was opened in 1993 in Denver Colorado. By the end of 1995 there were three. In 1996 alone, Steve Ells opened five more Denver-area restaurants growing by a total of eight stores in three years. By 1998 Chipotle Mexican Grill was showing much promiseRead MoreEssay on Marketing Opportunity: Chipotle Mexican Grill1030 Words   |  5 Pages1 Brief History Chipotle Mexican Grill originated in Denver, Colorado in 1993. In 1998, McDonald’s became the majority shareholder; however, in 2006, McDonald’s divested its controlling interest. Chipotle became a public company listed on the New York Stock Exchange in 2006. It currently has 1,083 locations across the United States and Canada. In May 2010, Chipotle expanded into Europe, opening their first restaurant in the United Kingdom. (Form 10-K Chipotle Mexican Grill, Inc., 2011) 1.2Read MoreMission, Vision, Values, and Principles of Chipotle Mexican Grill701 Words   |  3 Pagesof Chipotle Mexican Grill Abstract This paper explores the mission, vision, values and principles of Chipotle Mexican Grill that guide them in the restaurant industry. Their key mission, vision, and values revolve around providing food with integrity and changing the way people think about and eat fast food. Chipotle’s principles include sticking to the basics of a simple menu and uncomplicated, interactive employee roles. Mission, Vision, Values and Principles of Chipotle Mexican Grill TheRead MoreStrengths And Strengths Of Chipotle1509 Words   |  7 PagesStrengths Strength 1: Largest Restaurant Chain in Market Segment, with highest share Chipotle has the largest share of the fast casual marketing segment in the Unites States. Chipotle has over 1,400 locations and plans to open an additional 140 locations this year. By holding the largest share of the market, Chipotle is able to trial, expand, and experiment with new ideas in certain geographic locations. Chipotle is able to trial new menu items and not have it affect the bottom line, and in additionRead MoreChipotle Mexican Grill : Snapshot Of The Company1611 Words   |  7 PagesChipotle Mexican Grill Snapshot of the company Chipotle Mexican Grill, Inc. is one of the leading fast-casual Mexican restaurant chains throughout the United States, United Kingdom, Canada, Germany, and France. Chipotle has been in operation since it was founded in Denver, Colorado in 1993 by Steve Ells. It is known for its fresh, gourmet, and increasingly organic ingredients. In 1995, Chipotle opened their second restaurant and later opened their third restaurant with a Small Business AdministrationRead MoreSwot Analysis Of Chipotle Mexican Grill897 Words   |  4 PagesChipotle Mexican Grill is an American chain of fast food restaurants in the United States. The company rose to prominence right from its inception in 1993. The company’s founder Steve Elle wanted to serve customer inexpensive and yet delicious food at the pace of a fast-food restaurant. The ability of Chipotle to serve, â€Å"slow food, fast† is what set it apart from its competitors and made it widely popular. In 2012, Chipotle owned 1,458 resta urants all over the country and was serving 900,000 customersRead MoreChipotle Mexican Grill Inc. Essay994 Words   |  4 PagesChipotle Mexican Grill Inc. operates about 2,000 restaurants with the majority in the United States. These restaurants are categorized as a mix between fast food and casual dining called fast casual restaurants. These kind of hybrids have a short menu with items that are more expensive than fast food but less expensive than casual dining restaurants. Chipotle is one of the most popular fast casual restaurants in the United States, ranked 24th top chain restaurant in the U.S. based on foodserviceRead MoreThe Competition With Process Structure, Design Strategy, And Customer Management943 Words   |  4 PagesFounder and Co-CEO of Chipotle Mexican Grill Restaurant, states that, â€Å"Our focus on our unique people and food culture has created an impressive demand for a restaurant experience that is redefining fast food for the better.† This statement from Ells displays the foundation of Chipotle Restaurant’s success with their fast casual brand. This industry has grown 550% since 1999 due to customers seeking out fast yet healthier alternatives for their lunch and dinner (Ferdman, 2015). Chipotle opened its firstRead MoreChipotle Mexican Grill, Inc. (Chipotle) is a US based company of Mexican food restaurants that1000 Words   |  4 PagesChipotle Mexican Grill, Inc. (Chipotle) is a US based company of Mexican food restaurants that developed and operates in the fast casual, fresh Mexican food restaurant industry across the US. Chipotle is the catalyst for this new category of restaurant. Chipotle believes that the idea that food served fast doesn’t have to be typical fast food. The company manages Mexican food restaurants across the US, Canada and London, all under the flagship brand and trademark of Chipotle. Chipotle also focuses